Have you ever sipped an $8 Gin and Tonic and felt like you were somehow getting screwed? Well, chances are good that you were. Drinks are a very high profit item for restaurants and bars. To give a better idea of the true costs check out the Cocktail Calculator that Rob whipped up over on Cockeyed. I have to admit I spent about 20 minutes playing with different combinations to see the results. True geek fun.
To give an example, one of my perennial favorites the Gin and Tonic contains about 36 cents worth of ingredients when made with well spirits. That’s even cheaper than my budget recipe that rang in at 83 cents.