Cacha̤a РBrazilian Rum?

You’ll note that on every bottle of cachaça you buy in the US there is a sublabel listing it as Brazilian Rum.  It’s not a coincidence or marketing gimmick.  Rather this is a requirement of the Alcohol & Tobacco Tax and Trade Bureau (TTB).  The TTB in their own words defines a rum as:

Spirits distilled from the fermented juice of sugar cane, sugar cane syrup, sugar cane molasses or other sugar cane by-products at less than 95% alcohol by volume (190 proof) having the taste, aroma and characteristics generally attributed to rum and bottled at not less than 40% alcohol by volume (80 proof)

In addition the TTB requires that every bottle of alcohol sold in this country be labeled with, among other things, the class and type designation of the spirit.  Which means , to the dismay of the producers, that although cachaça is distinct from rum it must be labeled as such to be sold here.  So, now that you have some background on why it’s labeled as rum, let’s discuss why it’s not rum at all.

Cachaça is a spirit produced from fermented sugar cane juice where as most rum is produced from fermented molasses instead.  Like rum the distillation process for cachaça varies from producer to producer, but there is another interesting wrinkle in the production process that sets cachaça apart.  Legally additional sugar can be added to the final spirit to alter the flavor profile.  Namely, up to six grams of sugar per liter can be added to the product without declaring on the label.  Camper English, in this interesting post about cachaça, goes on to note that if the producer adds between six and fifteen grams of sugar per liter the cachaça is now referred to as sweet cachaça or cachaça adocada.  This is an interesting tidbit to be sure as it explains some of the differing flavor profiles we experienced in our tasting.

There are lots of other interesting facts about cachaça.  For example Brazilians consume the equivalent of eight liters per person yearly and cachaça is the number three most distilled spirit in the world behind vodka and soju.  If you’re interested in reading up on some more fact this page on the American University web site has some good info and goes in to moderate detail about the history of the spirit as well.

Before getting started this week I’d certainly heard of cachaça in the past and read some comments about it.  I even had a bottle in my collection, but always thought of it simply as another kind of rum.  So I went to work educating myself.  I did some reading about cachaça’s history, read up on fellow bloggers comments and took a look at the brands available.  Once I felt slightly more well informed I did what any good cocktail fan does, I invited some friends over for a cachaça tasting.

Nearly everyone at the tasting had never had cachaça before so this was an educational and entertaining experience for us all.  Our process was dead simple.  I gave everyone a small bit of each cachaça one at a time and we sipped and commented.  I frantically wrote down the thoughts and present those results here for your enjoyment.

Pitu Cachaca The first thing you’ll note about Pitu is its warm, buttery fruit aroma.  Following that initial sniff you’ll start to pick up the vegetal notes that are common of both cachaça and rhum agricole.  The flavor echoes the vegetal characteristics and buttery notes from the aroma and adds a very subtle wood aged flavor.  Ted wasn’t fond of the wood flavors, but that’s not particularly suprising as he generally doesn’t like wood aged spirits at all.  The rest of us found it quite pleasant though.  In tasting this cachaça you’ll also note it’s drier than some of the others you’ll come across, about the level of a white rum.  Overall a good cachaça and very affordable.  If this is the only cachaça available in your area you won’t be disappointed.
Boca Loca
Boca Loca Cachaca Boca Loca was up next on the docket.  The first thing you’ll notice about the aroma of this cachaça is additional sweetness.  You’ll get some of the same buttery notes in the aroma but less of the vegetal qualities.  The flavor, not surprisingly, echoes both the aroma.  You get a subtle, pleasant sweetness that comes through as well as a nice butterscotch/caramel flavor.  Overall this cachaça has a much more mild flavor and, as one of the tasters put it, “you can tell it’s going to be friendlier to you.”  Of the five cachaças we tasted this was our second favorite.  Because of the milder, less funky flavor this would be a great cachaça to introduce people to the spirit.  This brand is also very affordable and is certainly worth picking up if you’re looking to make some caipirinhas.
Ypioca Crystal
Ypioca Cachaca Crystal Next up was a bottle of Ypioca Crystal that my cousin brought back from a trip to Mexico.  Since this bottle was purchased at a duty free store you’ll note there is no “Brazilian Rum” category on the bottle.  Just an interesting tid bit.  This cachaça had a very unique fruit aroma, specifically that of a granny smith apple.  The fruitiness isn’t as aparent in the flavor, rather you get a bit of initial harshness that fades in the aftertaste.  Not an unpleasant cachaça, but also not our favorite of the evening.
Cabana Cachaca Cabana is a bit of the odd man out in this tasting for a couple of reasons.  First it bills itself as authentically Brasilian which has peeved some natives as, although the spirit is produced in Sao Paulo, the company is owned and managed from NYC by a former employee of JP Morgan.  Second, Cabana bills itself as an ultra premium cachaça and to that end employs a double distillation process.  You’ll immediately pick up the extra distillation in the aroma or lack there-of.  Colton, who had just arrived as we were pouring the Cabana, commented that it “smells like liquor.”  Which, although humorous on the surface, is actually quite true.  You pick up very faint grass notes in the aroma, but that’s about it.  The flavor is similar to that of a vodka.  Overall we didn’t much like this cachaça and at the high end of the cost scale (~$35) I would say it’s not worth it.
Leblon Cachaca Leblon was our final cachaça for the night and the crowd favorite.  In the aroma the buttery notes are more subdued and the grass is more forward with this one.  In addition you’ll pick up additional fruit smells peeking through.  Ted described the aroma as reminding him of corn candy which, if you’re not familiar with it, is sweet corn flavored hard candy you can find in asian markets.  There is a subtle golden hue to the spirit which likely comes as a result of the short aging in brandy barrels.  The flavor is more complex than the others hitting on the fruity and grassy notes picked up in the aroma.  Finally, you don’t get the same aftertaste that you do with the Pitu, Ypioca and Cabana.  In summary, this is my cachaça of choice for a caipirinha as it adds a great level of complexity.  It’s a bit pricier than some of the others, but I think the additional cost is well worth it.

So, now you at least have enough information about cachaça to talk intelligently at a dinner party and I certainly hope our tasting has given you some guidance on what brands to keep an eye out for.  If, however, you’re a skimmer and would prefer not to read this whole post, let me give you the two second summary.  Cachaça although labeled rum in the US is most certainly a different beast.  If you’re looking for your first bottle to add to your home bar try Boca Loca or Leblon.  Boca Loca is going to give you a more mellow, slightly sweeter flavor and the Leblon is going to be more complex and slightly more expensive.  You won’t be disappointed with either.

So there you have it.  Go forth and imbibe.



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7 responses to “Cachaça – Brazilian Rum?”

  1. caitlin Avatar

    i’m actually a big fan of Cabana Cachaca! i find that it’s very versatile and works well in all kinds of different cocktails. i met the brand’s master distiller, cesar cestari, when i was at the SOBE food and wine festival a few weekends ago and he’s been making cachaca for most of his life, not to mention that he’s lived in brazil his entire life. if that’s not authentically brasilian, i don’t know what is.

  2. jon Avatar

    The fact that they ranked Pitu anywhere above flavored toilet water demonstrates the validity of this post.

  3. Culinary Alcoholic Avatar

    Hi Reese,
    First, am writing from South America where typing on a Latin keyboard is a funny task, so please excuse any typos … Your post on Cachaca is a curious read and it certainly helps that you readily admit you´re a novice to this category. My bar, Cantina in San Francisco, just might have the most authorative and authentic selection of cachacas in the U.S., at 28 different bottlings, and I have visited distilleries in Brazil on two separate occasions in addition to hosting multiple seminars (one of which Alcademics Mr. English recently attended) and have been on the payroll for Cabana, Sagatiba and Boca Loca at various times. My point: I just might know Cachaca. That said, you missed the biggest distinction in Cachaca when profiling the category: industrial vs. artisanal, and columñ vs. pot distillatioñ. So, please enjoy your research on this matter.
    My second point: your palate for spirits is how mine was when I used to roll with a fifth of Old Crow in the back of my jeans, a thermos of Turkey beneath the driver´s seat of my car: You like it rough. And that can be fun. But the great majority of experts in tasting cane distillates have vastly different palates, including recent seminars across the country attended by many leaders of the United States Bartenders Guild and rum authority Ed Hamilton. As for you and I – let’s get hammered sometime.
    Until then, know that Pitu retails for $3 a bottle in Brazil and is also used for industrial fuel purposes while the Master Distiller of Cabana revolutionized small batch Cachaca and it tastes damn good fresh off the still.
    Drop me a line when you´re coming West and we´ll do a proper flight of Cachaca tasting together.

  4. Tawny Lees Avatar
    Tawny Lees

    so where can I buy Cachaca in the San Francisco bay area? Not just drink it at a bar, but buy a bottle (or many…)

  5. Reese Avatar

    Tawny – Most larger liquor stores will usually carry some cachaca as well. Some will put it near the rum section and others not. I’d recommend asking at your favorite local store.

  6. Paolo Avatar

    Having lived in brazil for years before moving to US 8 years ago, my father was a cachaça maker, so I find it funny to hear that the “culinary alcoholic” who has been to brazil 2 times is such an “authority”. 28 brands is really nothing as there are thosands of cachacas made in brazil. no one here has ever heard of cabana cachaca and it sounds like they are trying to make vodka rather than cachaca. why so much distillation? drink what you like – even pitu!

  7. DareSerse Avatar

    bom comeco